Over the past several years, when discussing the audience exodus to large platform streamers, I’ve encountered exhaustion from filmmakers, arts workers, funders, broadcasters, distributors, and exhibitors. Everyone wants to help fix the problem, but no one knows where to start. That’s because there are real issues that stack the deck against documentary filmmakers and our audiences. They can be classified into three main categories: funding, discoverability, and unequal market power.
Could Policy Be the Answer?
Access to archival media is often the result of the invisible work of teams of archivists and technicians who preserve content on fragile media and provide it to the public. Accessing archival media can be a financial challenge for documentary filmmakers because preservation of media is as time consuming and expensive (sometimes more) as shooting new footage. Logistically, making this material available is time consuming, expensive, and requires skilled team members to coordinate. Our upcoming research study, Mapping the Magnetic Media Landscape, a project of BAVC Media, examines U.S. collection holders’ needs and how we might support them. Because of our decades of work with and for filmmakers, we can put it bluntly: All of these costs are ultimately passed on to the filmmaker.